New Delhi, India – July
01, 2025 : Infrasity, an engineering-led go-to-market and technical
content accelerator, today announced its expanded services for early-stage,
developer-first B2B SaaS startups across the United States, Europe, and Israel.
The New Delhi-based startup works exclusively with engineering and product
teams to create hands-on technical assets, ranging from SDK onboarding guides
to live demo templates, that keep pace with rapidly evolving software products.
“You can’t explain a
Kubernetes operator or AI agent framework with a keyword-optimized blog. Our
customers need launch-ready docs, working SDK examples, and videos that their
sales teams can use in the next prospect call, and we deliver all of that at
breakneck speed,” said Shantanu Das, Founder, Infrasity
Filling a Gap in
Technical Storytelling
After speaking to hundreds
of founders and growth heads at leading B2B SaaS companies, Infrasity
identified a critical shortfall in conventional content offerings. Generic
agencies and non-technical freelancers often lag behind weekly product sprints,
resulting in outdated documentation, stalled integrations, and frustrated
users. Traditional monthly retainers—sometimes exceeding $12,000—frequently
yield diminishing returns after just three to six months, according to those same
startup leaders.
Quantifying the Impact
Independent analyses suggest
that for a SaaS company generating $10 million in annual recurring revenue
(ARR), improving developer-focused documentation to reduce customer churn by
just two percentage points can translate into roughly $200,000 in additional
revenue each year.
Moreover, more than half of
professional developers (52 percent) cite poor API documentation as their
primary barrier to adoption, while 62 percent say they turn to unofficial
resources when official docs fall short, further undermining trust and
retention. Incomplete or unclear guides also correlate with a 64 percent
increase in support tickets, pulling engineering teams into reactive support
& sales cycles rather than strategic initiatives.
Engineer-Led Content,
from Code Samples to Live Demos
In contrast to static
reference manuals, Infrasity embeds experienced engineers and technical writers
directly within client teams. Together, they produce:
- Interactive SDK integrations: Language-specific code samples
hosted on GitHub that users can fork and run immediately. - Architecture diagrams and troubleshooting
playbooks: Detailed
visuals and step-by-step guides for complex deployment scenarios. - Hands-on demo environments: Fully configured repositories
and templates that showcase product capabilities in real time. - Webflow-ready landing pages: SEO-optimized microsites
designed to highlight developer use cases and reduce the friction between
discovery and evaluation.
“Our clients ship fast, and
so do we,” said Shantanu, himself an infrastructure engineer by practice. “We
ensure their technical stories launch alongside every product update, no lag,
no fluff, just reliable, accurate content that developers actually use.”
Early Success Across AI,
Observability, and DevTools
Since its 2024 debut,
Infrasity has supported a diverse roster of startups, including:
- Kubiya.ai, an AI agent platform that scaled from
stealth mode to market launch with a series of technical blog posts and
video explainers. - Firefly.ai, a cloud asset management and IaC governance
platform, used Infrasity’s content engine to educate DevOps teams on drift
detection and policy-as-code, leading to higher feature adoption and
category ownership. - Lovable.so, an AI-driven app-building platform that
differentiated itself in a crowded identity space by publishing
ready-to-run sample projects and integration blueprints.
Looking Ahead
Building on this momentum,
Infrasity plans to introduce prepackaged “onboarding kits” and an open-source
library of best-practice recipes for common infrastructure patterns later this
year. These resources aim to serve as turnkey assets for startups scaling
beyond $15 million ARR, further reducing time-to-value for developer communities.
“We’ve quietly become one of
the fastest-growing developer marketing companies out there by shipping
technical assets that move the GTM needle. Now we’re going a step further:
productizing everything that used to take weeks. From auto-generating SEO-aligned
outlines to surfacing use cases your ideal customers are actively searching
for,” said Shantanu.
About Infrasity
Infrasity is the execution
partner trusted by fast-moving B2B SaaS startups for everything beyond product
and sales, Webflow websites, Reddit marketing, technical content, and GTM
strategy. Whether it’s a conversion-optimized site, launch-ready documentation,
or explainer videos that simplify your product story, Infrasity helps early
teams move fast, eliminating the need to hire separate writers, designers, or
marketers.
From YC backed DevTools to
AI infrastructure startups scaling past $40M ARR, Infrasity works as an
extension of your team to ship landing pages, SDK guides, demo templates,
resources that accelerate feature adoption, reduce pre-sales engineering
effort, and drive organic discovery, all built by developers and growth
specialists who understand your tech stack.
