Panaji, Goa…June 30, 2025 : Supermodel, fitness icon, and
endurance athlete Milind Soman has successfully concluded the 5th edition of
The Fit Indian Run, a grueling 558-kilometer journey from Shivaji Park, Mumbai
to Goa, blending 90 kilometers of cycling and 21 kilometers of running each
day—the equivalent of a Half Ironman—over five consecutive days.
The run, which commenced on June 26, 2025, traversed the scenic yet
physically demanding terrain of the Konkan coast, passing through Pen, Kolad,
Chiplun, Ratnagiri, and Kankavli, before culminating today in Goa. Along the
way, Milind championed a powerful message of fitness, mental strength, and
unity, inspiring thousands to embrace the philosophy of everyday wellness and
consistent discipline.
Speaking on the completion, Milind Soman said, “The Fit Indian Run is a
Half Ironman distance every day—around 100 kilometers of cycling and 21
kilometers of running—and yet it’s not just about the physical challenge. It’s
about staying connected to the purpose: inspiring people to embrace a healthier
mindset, build mental resilience, and move together toward unity. Whether I’m
cycling through the hills or running barefoot along the Konkan coast, it’s the
simplicity, the people, and the shared energy that keep me going.”
This year’s edition was presented by BetterAlt, powered by The Health
Factory, with Plum as the official skincare partner and Fitelo as the fitness
partner. Their collaboration underscored the growing need for holistic
wellness—a combination of movement, nutrition, and mindfulness.
Akash Dhoot, Co-founder, BetterAlt, said, “Partnering with Milind on
The Fit Indian Run is a natural fit. His discipline, endurance, and commitment
to wellness mirror everything we stand for at BetterAlt. Watching him fuel his
journey with our Shilajit Energy Sticks every day is a testament to the
product’s potential to support peak performance and sustained energy.”
Now in its 5th year, The Fit Indian Run has evolved from a solo journey
to a movement that encourages Indians of all ages to prioritize fitness not as
a goal, but as a lifestyle.
